Southeast Home Seller Sentiment Report: When Expectations Meet Reality

How Southeast homeowners are adapting to today's evolving housing market

The bidding wars of recent years have ended. Now, sellers are adjusting their strategies—offering concessions, reconsidering timelines, and redefining what a successful sale looks like. This report captures that shift: from multiple offers and over-asking prices to negotiations, flexibility, and new ways of getting deals done across the Southeast.

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Key Findings

• 80% of sellers report anxiety about selling in today's market
• 72% expect full asking price or more—but 1 in 4 listings nationally require price cuts
• 40% expect multiple offers—yet only 6% of Southeast homes actually receive them
• 37% wish they had sold sooner as market conditions continue to shift
• 69% of sellers with mortgages have delayed selling due to current interest rates
• 68% are willing to offer buyer concessions to get their homes sold
• 54% would accept less money to avoid stress rather than maximize price
• 48% of peak-era buyers (2020-2022) have regrets about the home they purchased
• 62% say recent market news has already influenced their selling plans
• 38% want to use AI for listing strategy as technology adoption grows

Access the Complete Research

The full 17-page report includes:

• Data visualizations tracking sentiment shifts across five major market areas in the Southeast
• Comparative analysis of peak-era buyers (2020-2022) versus earlier cohorts
• Statistical breakdowns of pricing expectations, anxiety factors, and new seller strategies
• Market analysis incorporating data from Zillow, Realtor.com, Redfin, and local MLS systems

Download your copy to explore the full research and regional insights.

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About This Report

This study was conducted in September 2025 with 548 homeowners planning to sell within the next year across Atlanta, Tampa, Dallas, Orlando, Charlotte, Raleigh, Greensboro and additional markets across the Southeast region. Market data sourced from Zillow, Realtor.com, and Redfin.

Questions about selling your home?

Contact Mark Spain Real Estate to explore your options—including our Guaranteed Offer program that lets you compare cash offers before deciding how to sell.