Need to Sell Your House in Greensboro? 9 Steps to Sold
May 16, 2025
The decision to sell your Greensboro home represents a significant milestone in your life's journey. Whether you’re inheriting a property from family, adjusting to family transitions after your children have gone to college, or exploring new career opportunities in a different region, selling your home requires careful planning and consideration of your unique circumstances.
Whatever your reasons, Greensboro sellers are in for some good news: Home prices are trending upwards, and it’s a seller’s market. Still, because of high interest rates, “buyers are being a lot more hesitant and pickier about what they want,” shares Ronald Conner, Director of Sales at Mark Spain Real Estate in Greensboro.
That means that while it’s a good time to sell, you must strategically source a competitive offer that fits your timeline and goals. In this guide, we’ll review the nine steps to selling your Greensboro home.
Your first step is to decide whether you want to list on the open market or pursue a cash offer from an investor off-market.
Consider your priorities. A cash offer might be your best move if you want to sell fast. Since these buyers aren’t waiting for financing, the process can move faster than a traditional listing.
When you are working without experts like Mark Spain Real Estate, the cash buyer pool is made up of investors looking to flip properties, so they’ll usually purchase as-is. That means no major renovation projects, but you may receive an offer slightly below market value, and the convenience and speed may be well worth it.
With Mark Spain Real Estate’s Guaranteed Offer program, you can minimize the tradeoffs of a cash offer with our pool of vetted institutional home buyers. You also get a dedicated agent to represent your interests throughout the transaction, so you can close on your home, stress-free.
“The process is super simple,” Conners says, noting that about a third of Greensboro sellers who work with Mark Spain Real Estate choose a Guaranteed Offer. “We have about 30 to 40 buyers, between the institutional buyers and the local guys we work with. They’ll do a cash offer with very low to no contingencies, meaning they're not going to ask for any repairs. Some of them will even let you leave everything behind, which is really helpful when you’re inheriting a house and you’re not sure what to do with all that stuff.”
You can pivot to a traditional listing if your cash offers don’t work for your goals. While sourcing your offers, we’ll take photographs and assemble a marketing package so we’re ready to list right away.
Listing can take more time and prep work, but it also means more eyes on your property. For sellers prioritizing sale price over speed, this may be the best route. Your agent will walk you through a pre-listing checklist and have professional photos taken to represent your home in its best light, while playing up its best features.
To create an effective selling strategy, it’s important to understand trends and what buyers are looking for. Greensboro has experienced growth in recent years, especially in terms of the city’s population, job market, and arts scene. New construction in areas like Willow Oaks and Cottage Grove indicates that there is demand for housing in those areas, which could mean sellers have stronger negotiating power.
This is particularly true if your home has features buyers are looking for. “Big kitchens are always a trend,” Conners shares. “And most buyers want nice yards. They also want to be near shopping, attractions, entertainment, restaurants—all the fun stuff.”
Sometimes, life dictates when you sell your home, but if you have some flexibility, it’s worth it to time your sale strategically. In North Carolina, the best time to sell if you’re prioritizing speed tends to be in May, while for price, it’s a little later in June. In other words, if you’re able to sell in the spring or summer, you may be able to sell more quickly and for a better price. This is in part because families moving to the area generally like to get settled before the start of the school year. The number of homes sold tends to dip in the colder months, so if you need to sell in the winter, it may take longer, or you may need to price more aggressively.
A strong pricing strategy may be the most important step in the process. As you decide how to price your home, Conners urges sellers to consider the benefits of pricing below market value to draw attention to your listing. It may seem counterintuitive, but this strategy can actually lead to a higher offer.
“The more eyes we have on it, the more people that are going to make an offer. The more people making an offer, the more desirable it becomes, which means it drives the price up,” Conners explains.
To determine the best price point, your agent will conduct thorough research, comparing similar homes in your area against the current market. For instance, prices will be higher in more desirable areas with parks and restaurants, like Hamilton Lakes and Starmount Forest, compared to more affordable neighborhoods like Glenwood and Scott Park.
Once you’ve decided how to sell, when, and for what price, it’s time to get your home ready for showings, don’t worry about making major renovations. Instead, focus on decluttering and making your home’s features shine. Conners says that he and his agents have even offered to come by and help sellers, telling them, “I'll meet you at your house Saturday at 6:00 a.m. and we'll declutter everything. That way, we can get some eye-popping photos when the photographer comes.”
Once those photos start attracting buyers, Connors recommends being ready for showings as soon as possible, because “buyers don’t want to wait.” Keep your home clean and tidy, and consider making some minor updates to the exterior to increase curb appeal.
As an inland town, Greensboro homes don’t face the same weather-based inspection issues as those in North Carolina’s coastal towns. However, “the biggest concern in North Carolina specifically would be radon,” Conners shares. Some other common inspection items include roofing issues, faulty wiring, and problems with ventilation. Older homes, like those in historic districts like College Hill, can be especially prone to these issues.
To ace your home inspection, talk to your realtor to identify problems and make a plan for repairing what you can. Be sure to keep your house tidy, and be courteous of your home inspector’s time.
North Carolina is a disclosure state, which means if you are aware of any defects that could impact the sale price or livability of the home, you need to let buyers know. Your agent can provide you with a Residential Property and Owners’ Association Disclosure Statement and help you determine if any exemptions apply. In addition to standard questions, North Carolina requires an additional disclosure as to whether any mineral, oil, and gas rights come with the property.
It’s also worth noting that you are only required to provide information about issues you are aware of; you are not required to commission any tests in order to fill out the form more thoroughly.
Once your home is sale-ready, you’ll want as many eyes on your listing as possible. “Greensboro is a seller’s market, but inventory is starting to spark up, so buyers are starting to have options,” Conners shares. To make your listing stand out, we recommend a comprehensive marketing approach that combines social media, professional photography, and brand recognition. That’s why Mark Spain Real Estate advertises across television, radio, and on billboards.
Virtual tours can also be a helpful way to show buyers what is special about your home. “For large properties, we'll use drone shots to get footage of the entire property, including land,” Conners says. The more attractive your listing, the more it will get noticed.
Once offers start coming in, your agent will present them to you and review which ones are most beneficial for your goals and why. You’ll want to look beyond the offer price to consider the offer terms and any contingencies. If you receive multiple offers, you’ll also have the opportunity to negotiate for an even better one. Since the Greensboro market favors sellers, that means stronger leverage for negotiating.
Once you’ve accepted an offer, closing in Greensboro can take about four to six weeks. North Carolina closing costs are slightly lower than the national average, but the state also collects an excise tax at a rate of $1 per $500 of the sale price.
Ultimately, your approach to selling your home should depend on your goals, priorities, and up-to-date market data. “I tell people to be flexible, because the market's always changing,” Conners shares. Fortunately, when you work with a Mark Spain Real Estate agent, they’ll be ready to adapt with you and advocate for your best interests every step of the way.
Reach out to a Greensboro-based Mark Spain Real Estate agent today to start charting your path from selling to sold.
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